My creative process begins by understanding your vision and your competitive marketplace. In order to do so, we’ll start with a one on one meeting to go over your ideas and get a clear picture of what you’re envisioning.
Once I have a good understanding of your business and industry, I’ll conduct thorough research on your direct and indirect competitors, as well as your typical customers and their preferences and behaviors. We’ll dive deep into successful logo designs and up-to-date styles and trends related to your design brief.
With all this information in mind, I’ll get to work on designing logos concepts that are tailored to your specific needs and goals, using my creativity and experience to create something truly unique. I’ll develop several concepts and sketches to present to you, and we’ll work together to perfect the logo of your choice. Please note that once a general design direction is agreed to, two rounds of logo revisions are included in the price. Revisions beyond that will be charged at an hourly rate of $125.
Throughout the process, we’ll create a mood board featuring main logo ideas, inspirational images, textures, and fonts to embody your branding identity – and I’ll ask for your feedback so I can incorporate your thoughts and preferences.
Once I have your final approval, I’ll prepare all the digital files you need to move forward with your branding – including the original logo in multiple formats. You’ll receive black and white logos, grayscale logos, CMYK. I’ll also provide you with a branding guideline booklet and profile image and cover illustration for your social media accounts.
I’m here to help you through every step of the process, and I’m excited to bring your vision to life!
My goal is to create a comprehensive branding identity that truly represents your business.
Please note this package does not include copywriting or design work other than logo design and brand guidelines publication design.
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