Fall Cohort Classes Start Monday, August 25, 2025
Enrollment opens June 1, 2025
Fall cohort starts August 25, 2025
Your Shortcut to Branding Success
Simplify your marketing with a brand system that turns customers into brand BFFs
Hit play to see how the course works, what’s included, and why it’s built to help your brand grow
The Fastest Way to a Brand That Works
You could keep piecing it together by watching free webinars, testing Canva templates, second-guessing every headline and hex code. But that trial-and-error approach eats up your time and your energy.
What you really need is a guided process created by someone who’s already connected the dots.
Book a free Course Fit Consultation to talk one-on-one with Jenn.
We’ll make sure the BFF Brand Academy is the right next step for your business.
We’ll make sure the BFF Brand Academy is the right next step for your business.
I participated in Jennifer's BFF Brand Academy and can't recommend it enough. The course is thoughtfully structured with comprehensive resources, engaging videos, and a fantastic support system. It helped me gain incredible clarity, allowing me to define the direction of my business with confidence. The insights I gained were invaluable.
Tina Johnsen
Operations Consultant
How the Course Works:
Each week, you’ll get a new module packed with bite-sized videos, handy resources, tools, and templates to help you create your brand assets (yes, we’ve got ChatGPT prompts!), and a live Q&A session where you can ask anything.
You’re in the Right Place If…
- You left a high-level role to build something on your own... but branding feels like a foreign language.
- You’re smart, experienced, and still wondering why your marketing feels like guesswork.
- You’re tired of wasting time (and money) on marketing that doesn’t get results.
- You crave clarity and confidence when you talk about what you do.
- You want a brand that reflects your experience and expertise.
Why Most Branding Advice Falls Flat
Most advice skips the strategy,
leaving you with a brand that looks nice but doesn’t convert.
Branding advice online is a mess of Canva templates, cutesy quotes, and conflicting strategies.
Most courses skip the work that really matters: the deep, strategic work of defining your message, understanding your audience, and building a visual identity that truly sets you apart.
The result? A business with potential, stuck behind a brand that’s not pulling its weight.
No Time
I hear you—time is precious! That’s why the course is designed to fit into your busy schedule. Each week’s module comes with short, bite-sized videos and quick-action tools and templates. You can work on them whenever it suits you—no need to carve out huge chunks of time.
And if you can’t join the live Q&A, submit your questions ahead of time to ensure you still get actionable advice through the video replay.
It Sounds Like a Lot of Work
It might seem like a lot upfront, but I’ve done the heavy lifting for you! Everything is broken down into manageable steps, and you’ll get quick-action resources, templates, and ChatGPT prompts to save time and effort. Plus, you’ll have live Q&A sessions to get your questions answered—no spinning your wheels!
Not Sure If It Will Actually Help Me
I get it—taking a course is an investment. This isn’t just theory; you’ll walk away with real brand assets that you can use right away. The tools, templates, and guidance are all focused on creating a brand that works for your business.
Jennifer is a marketing expert I go back to again and again to contribute to ICON/REFINED. Not only is she constantly on the cutting-edge of the latest trends, but she delivers information in a way that's fun, informative, and engaging—a powerhouse combination of skills that not everyone can harness.
Chelsea Clarke
Editor-in-Chief, ICON/REFINED
Meet Jenn
Jennifer Yamnitz is the owner of Adance Marketing. As your guide, she brings to you 20+ year’s of experience in PR, graphic design, marketing, and branding.
Jenn built three in-house marketing teams from the ground up, led marketing communications for a $30M+ enterprise, and now teaches entrepreneurs how to do the same (without agency price tags or startup confusion).
Her work has won local and national awards, but what she loves most is helping women like you build brands that feel as good as they look.
“This isn’t personal branding for Instagram likes; it’s a strategic, business-first approach to building a brand that reflects your expertise and grows with your goals.”
What you’ll learn:
- How to clearly communicate the value of your offerings
- How to carve out a unique niche in your market
- How to simplify your marketing with a brand system
- How to take the guesswork out of what to post and say
What you’ll do:
Over 8 weeks, you’ll master branding essentials and develop creative assets step by step. By the end, you’ll have a cohesive brand system that simplifies your marketing and ensures your brand stands out consistently across all customer touchpoints.
Module 1 drops Monday, August 25, 2025!
Modules:
Week 1
Learn how branding is like nurturing your closest friendships and see how brand guides bring it all together.
Week 2
Unlock the power of knowing your people, using AI tools to supercharge your target audience research.
Week 3
Use AI tools to decode your competitors and identify how your brand can stand out and win.
Week 4
Gain insight into logo design, including file types, technical aspects, and real-world usage considerations.
Week 5
Explore brand colors including color psychology and the difference between CMYK, RGB, and Hex codes.
Week 6
Learn how imagery shapes brand perception and create clear guidelines for visual consistency.
Week 7
Craft key messages focused on your target audience and developing lasting customer relationships.
Week 8
Put your brand into action. Apply what you have created to streamline your website, social media content, and more.
Investment
Give your brand a boost now and enjoy the returns for years to come: higher revenue, clearer strategy, and confidence that lasts. Bonus: many entrepreneurs can deduct qualified professional-development costs at tax time, turning your tuition into a smart investment. (I’m a branding pro, not a tax advisor. Chat with your accountant to be sure this applies to you.)
Standard
Enroll before noon on Aug.24, 2025 $ 1,025
- Weekly Video Lessons
- Quick Action Resources
- Weekly Live Q&A
Enroll Now
Need to pay over time?
See options below.
See options below.
Course + Coaching
Need extra support? Add coaching. $ 1,475
- Everything in Standard +
- Three 1-hour coaching
sessions to focus on your
brand and your business
Enroll Now
Only 5 spots available! If you want extra support, grab your spot fast!
Done for You Branding
Rather have someone else do it all for you? $ 10,000*
- Starting at $10,000
- Research, creative assets, messaging strategy, and brand book.
Contact for Details
Bespoke design and copywriting services including research and strategy.
Contact for details.
Contact for details.
Prefer to pay monthly? Click here to enroll in the 6-month payment plan.
21-Day Money-Back Guarantee
We want you to feel confident investing in yourself and your business. That’s why you have 21 days to decide if this course is the right fit for you.
If you’ve put in the work and decide it’s not what you need, you can request a refund. We ask that you give your best effort to apply the strategies in the program before making your decision.
Please refer to our Terms of Use for the full refund policy.